The piece has been used as the profile picture for the official Crown Royal Twitter and Instagram pages since the campaign began, ongoing.
I was commissioned by Vanyer3 Media
to create the design for Crown Royal's #ThatDeservesACrown campaign.
The brief was to create a piece of
art that reflects Crown Royal's brand
and Adam Vlux's signature style.
The project was positioned as a partnership between Adam Vlux (myself) and Crown Royal, to give back to Veterans during the holiday season.
Using Cinema 4D, Octane, and Lightroom I art directed, textured, and lit the scene you see here.
The project received considerable press, some of which you will find listed below.
Crown published my bio on their landing page, which I deeply appreciated as the artist.
I'd be happy to work with Crown Royal again, and recommend them to other artists considering a partnership opportunity.
Cheers to more to come! 🥂